Glamorous looks and designer outfits have been synonymous with Bollywood, but 2010 saw a lot of mainstream stars going de-glam. From Bipasha Basu and Aishwarya Rai to John Abraham and Akshay Kumar, few shied away from experimenting with their on-screen appearance."Actors are not shying away from experimenting and they are willing to shed those extra kilos of jewellery, designer outfits and make-up to get into character," trade analyst Taran Adarsh told IANS.
